Privacy Policy
Smile Refresh – Legal & Privacy Disclosures
Last Updated: December 18th, 2025
Privacy Policy
Smile Refresh (“Smile Refresh,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and disclose information when you visit our website, interact with us, or request information about orthodontic services through Smile Refresh.
Who We Are
Smile Refresh is a marketing and intake program operated by an entity affiliated with orthodontic practices (the “Affiliated Practices”). Smile Refresh is designed to help individuals learn about orthodontic treatment options and connect with an Affiliated Practice for care.
Smile Refresh does not provide clinical, dental, or orthodontic services. All orthodontic treatment is provided solely by licensed orthodontists at Affiliated Practices.
Information We Collect
We may collect the following categories of information:
- Identifiers: Name, email address, phone number, postal code
- Appointment & Inquiry Information: Preferred appointment times, general scheduling requests, and related communications
- Online Activity Information: IP address, browser type, device information, pages visited, and similar usage data collected through cookies or similar technologies
- Communications: Records of emails, text messages, and phone calls exchanged with you
We do not knowingly collect personal information from children under the age of 13.
How We Use Information
We use the information we collect to:
- Respond to inquiries and requests
- Facilitate appointment scheduling with an Affiliated Practice
- Communicate with you regarding Smile Refresh and affiliated orthodontic services
- Send marketing and informational communications by email, text message, or phone call
- Improve our website, services, and user experience
- Comply with legal and regulatory obligations
Communications Consent (Email, SMS, and Phone)
By providing your contact information, you consent to receive communications from Smile Refresh and its affiliated orthodontic practices, as well as their agents and service providers, which may include emails, text messages, and phone calls related to orthodontic services.
- Email communications comply with the CAN-SPAM Act and include an unsubscribe mechanism.
- Text messages may be opted out of at any time by replying STOP, or requesting assistance by replying HELP.
- Phone communications may be opted out of by contacting us at privacy@smilerefresh.com.
Message frequency may vary. Message and data rates may apply depending on your mobile carrier or plan. Consent is not a condition of purchase or treatment. You agree to promptly update your contact information if it changes.
Mobile Information Use
No mobile information will be sold or shared with third parties for their own marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties except as necessary to facilitate message delivery through our communications service providers.
How Information Is Shared
We may share your information:
- With Affiliated Practices to facilitate scheduling, care coordination, and related communications
- With service providers that perform functions on our behalf (such as website hosting, communications platforms, and analytics providers)
- As required by law or to protect the rights, safety, and security of Smile Refresh, Affiliated Practices, and others
We do not sell, rent, or share personal information for monetary consideration.
Cookies and Tracking Technologies
Smile Refresh uses cookies and similar technologies to support website functionality, analyze site usage, and assist with marketing efforts.
Cookies may collect information such as browser type, pages visited, and time spent on the site. You may control cookies through your browser settings or other available tools. Disabling cookies may affect certain features of the website.
HIPAA and Health Information
To the extent any information collected is considered protected health information, it is handled in accordance with applicable healthcare privacy laws, including the Health Insurance Portability and Accountability Act (HIPAA), and shared with Affiliated Practices as appropriate for treatment, payment, and healthcare operations.
Data Security
We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, or disclosure.
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.
Contact Us
If you have questions about this Privacy Policy, our privacy practices, or wish to opt out of certain communications, please contact us at:
Email: privacy@smilerefresh.com